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MCL cooks up new partnership
Indianapolis, IN, November 2006—MCL, Inc. announces a new partnership with Indianapolis-based advertising agency Foundry, to further enhance the solid reputation and core customer base
of the restaurant chain that has been in operation more than half a century.
“This is an excellent opportunity to grow the impressive MCL brand,” said Foundry representative Barrett Crites. “Many people—even some of MCL’s most loyal customers—don’t realize, for example, that the restaurants make meals from scratch.”
The first order of business is to fully understand the public’s perception of MCL, to ensure that future marketing and advertising is relevant and effective.
“We know we have a great restaurant, and our customers know we have a great restaurant too,” said Casey McGaughey, Director of Business Development for MCL. “With Foundry’s guidance, we will sharpen our brand and our marketing so more people will discover our great homemade food, family-friendly service and casual dining experience.”
MCL, Inc. is a privately owned restaurant chain headquartered in Indianapolis. Established in 1950, the company operates 20 stores throughout Indiana, Illinois and Ohio. It specializes in serving a wide variety of high-quality homemade foods and baked goods. With close ties to Indiana and the Indianapolis community, MCL purchases much of its produce from local growers. Visit MCL on the Web at www.mclhomemade.com or call (317) 257-5425.
Foundry is a full-service marketing and branding firm located in Indianapolis’ historic Fountain Square district. Foundry began serving clients’ unique advertising needs in 2004 and has experienced rapid success, working closely with companies in a wide range of industries, including banking, food service, healthcare, athletics and commercial real estate, among others. Visit Foundry on the web at www.foundryadco.com or call (317) 632-4911.
