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MCL launches new website
Indianapolis, IN, July 7, 2007—MCL Restaurant & Bakery announces the creation of its new
website. The website, which went live this morning, has a new URL and fresh appearance to match its newly updated branding. The new Web address, www.mclhomemade.com, echoes the new logo, recently unveiled, that promises “Homemade. Every Day.”
“We are very proud we make our food from scratch,” stated Casey McGaughey, Director of Business Development for MCL, “We felt our web address should reflect that as well.”
The website, designed and developed by Indianapolis-based advertising agency Foundry, reflects MCL’s new brand image. “From the exterior signage to the carry-out containers, we wanted everything to have a cohesive look,” explained Foundry representative Barrett Crites. The Web site also showcases new product photography. “We really wanted the food to be the focal point,” said Crites adding, “we think people will be very impressed with MCL’s meal offerings.”
Visitors of the site are invited to discover MCL’s extensive meal offerings, build their own MCL tray, and order gift cards. Also added is a section for children. Kids can access interactive features such as games and learn about the “Clean Plater's Club” which has been revived after 20 years of dormancy.
MCL, Inc. is a privately owned restaurant chain headquartered in Indianapolis, IN. Established in 1950, the company operates 20 stores throughout Indiana, Illinois and Ohio. It specializes in serving a wide variety of high-quality homemade foods and baked goods. With close ties to Indiana and the Indianapolis community, MCL purchases much of its produce from local growers. Visit MCL on the Web at www.mclhomemade.com or call (317) 257-5425.
Foundry is a full-service marketing and branding firm located in Indianapolis’ historic Fountain Square district. Foundry began serving clients’ unique advertising needs in 2004 and has experienced rapid success, working closely with companies in a wide range of industries, including banking, food service, healthcare, athletics and commercial real estate, among others. Visit Foundry on the web at www.foundryadco.com or call (317) 632-4911.
